Betting On Texas Spirits, Patrón Founder Acquires Waterloo Gin

Billionaire spirits empresario John Paul DeJoria is expanding his portfolio announcing today the purchase of Waterloo Gin for an undisclosed sum.

Created by Treaty Oak Distilling, one of the first craft distilleries in Texas, Waterloo Gin was launched in 2009, taking inspiration from Austin’s original name, Waterloo. The gin brand’s flagship No. 9 Gin is distilled with nine local botanicals including lavender, grapefruit, and pecan. The brand’s other expression Waterloo Antique Gin is aged like bourbon, spending two years in first-use medium char American white oak barrels. One of the first craft distilleries in Texas, Treaty Oak also produces whiskey and ready-to-drink cocktails….

Whitney Boyer