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THE SPIRITS BUSINESS - WORLD SPIRITS REPORT 2024: GINS TO WATCH IN 2025 - December 12, 2024
John Paul DeJoria founded Patrón Tequila in 1989 and sold the brand to Bacardi in 2018 in a deal that valued the brand at US$5.1 billion. Now, DeJoria has set his sights on gin, and acquired American brand Waterloo Gin in September. With DeJoria’s successful track record of brand building, it could be an exciting year of growth for Waterloo Gin.
PR NEWSWIRE - ENTREPRENEUR AND SELF-MADE BILLIONAIRE JOHN PAUL DEJORIA ACQUIRES WATERLOO GIN - September 24, 2024
Passionate entrepreneur and philanthropist John Paul DeJoria, the self-made billionaire founder of Patrón Tequila and Paul Mitchell hair care, has announced the purchase of Waterloo Gin, the first gin brand distilled in Texas.