Gin Brands To Watch In 2025

There has been much talk recently about gin being in decline – but is the juniper-forward category really on its way out? We take a closer look.

John Paul DeJoria founded Patrón Tequila in 1989 and sold the brand to Bacardi in 2018 in a deal that valued the brand at US$5.1 billion. Now, DeJoria has set his sights on gin, and acquired American brand Waterloo Gin in September. With DeJoria’s successful track record of brand building, it could be an exciting year of growth for Waterloo Gin. Could this be the brand to sway more Americans towards the juniper-forward category?